February 17, 2025

The Stories Behind Rolex Nicknames: A Guide to Their Origins and Popularity

Rolex enthusiasts often refer to their favorite models by charming nicknames that reflect unique features, colors, or even pop culture references. From the “Pepsi” GMT-Master to the “Batman” Submariner, these monikers add a layer of personality to Rolex watches. But where do these nicknames come from, and why are they so beloved in the watch community? In this article, we’ll explore the origins and stories behind some of the most famous Rolex nicknames.

1. The “Pepsi” (GMT-Master II, Reference 126710BLRO)

  • Nickname Origin: The red and blue Cerachrom bezel resembles the color scheme of a Pepsi soda can.
  • History: First introduced in 1954, the GMT-Master was designed for Pan Am pilots who needed to track multiple time zones.
  • Popularity: The “Pepsi” bezel is one of the most iconic designs in the Rolex lineup, making this GMT-Master II a collector’s favorite.

2. The “Batman” (GMT-Master II, Reference 126710BLNR)

  • Nickname Origin: The black and blue Cerachrom bezel is reminiscent of the colors associated with the DC Comics superhero Batman.
  • History: Launched in 2013, the “Batman” quickly gained a cult following for its modern aesthetic and dual time zone functionality.
  • Why It’s Loved: Its versatility makes it suitable for both formal occasions and casual wear, appealing to a wide audience.

3. The “Hulk” (Submariner, Reference 116610LV)

  • Nickname Origin: The green dial and green bezel evoke the powerful, vibrant look of Marvel’s Hulk.
  • History: Released in 2010 to celebrate the Submariner’s evolution, the “Hulk” marked a departure from traditional black or blue designs.
  • Fun Fact: It was discontinued in 2020, which has only increased its value among collectors.

4. The “Kermit” (Submariner, Reference 126610LV)

  • Nickname Origin: Its green bezel is a nod to the famous Muppet character Kermit the Frog.
  • History: The original “Kermit” was introduced in 2003 to celebrate the Submariner’s 50th anniversary. The current iteration, the 126610LV, modernizes the design with Rolex’s latest technology.
  • Comparison with Hulk: Unlike the “Hulk,” the “Kermit” features a black dial, offering a subtler approach to the green theme.

5. The “Polar” (Explorer II, Reference 226570)

  • Nickname Origin: The crisp white dial, coupled with black hands and markers, evokes the icy terrain explored by adventurers.
  • History: Known for its rugged design and 24-hour bezel, the “Polar” is a favorite among outdoor enthusiasts.
  • Why It’s Unique: Its white dial makes it one of the few Rolex sports watches with a lighter face, standing out in a sea of black dials.

6. The “President” (Day-Date, Reference 228238)

  • Nickname Origin: Dubbed the “President” because it has been worn by numerous U.S. presidents and world leaders.
  • History: Introduced in 1956, the Day-Date was the first wristwatch to display the day and date in full.
  • Why It’s Iconic: The elegant design, coupled with the prestigious “President” bracelet, makes it synonymous with power and success.


Rolex nicknames not only highlight the creativity of the watch community but also add a personal, relatable touch to these luxury timepieces. Whether it’s the vibrant “Pepsi” or the timeless “President,” each nickname reflects the unique charm of the Rolex watch it represents. Understanding these nicknames not only deepens your appreciation for Rolex but also offers a fun way to connect with fellow enthusiasts.

Written by Asher Gamzo