February 17, 2025

The Best Rolex Watches for Investment in 2025

Rolex watches have long been regarded as some of the most reliable investments in the luxury watch market. Their unmatched craftsmanship, timeless appeal, and limited production numbers ensure that certain models appreciate over time. Whether you're a collector, an enthusiast, or a first-time buyer looking for a timepiece with lasting value, this guide explores the best Rolex watches for investment in 2025.

1. Rolex Daytona 126508 - The Gold Standard of Racing Watches

One of the most coveted Rolex models, the Daytona 126508 in yellow gold remains an exceptional investment. Its historical significance, connection to motorsports, and limited availability contribute to its value retention and appreciation over time.

Investment Appeal:

  • High demand among collectors

  • Crafted from solid 18k yellow gold

  • Features the in-house Rolex Caliber 4130 movement

  • Market trends indicate strong appreciation in value

👉 View the Rolex Daytona 126508

2. Rolex Submariner 126610LV - The "Kermit" Makes a Comeback

The Submariner 126610LV, also known as the "Kermit," has been a favorite among Rolex enthusiasts. This model features a vibrant green Cerachrom bezel and a classic black dial, making it a visually striking yet historically significant investment piece.

Investment Appeal:

  • Iconic Submariner lineage

  • Green bezel adds uniqueness and desirability

  • Excellent water resistance and durability

  • Historically strong resale value

👉 View the Rolex Submariner 126610LV

3. Rolex GMT-Master II 126710BLRO - The "Pepsi" Classic

The GMT-Master II 126710BLRO, with its signature red and blue "Pepsi" bezel, is one of the most recognizable Rolex watches. This stainless steel model is both stylish and functional, making it highly desirable for collectors and investors alike.

Investment Appeal:

  • Classic design with aviation heritage

  • Features a bi-color Cerachrom bezel

  • Increasingly scarce in retail stores

  • High global demand and strong appreciation potential

👉 View the Rolex GMT-Master II 126710BLRO

4. Rolex Sky-Dweller 336934 - A Complication That Holds Value

The Sky-Dweller 336934 is one of Rolex's most complex models, featuring an annual calendar and dual time zone functionality. This model, made of white Rolesor (a mix of Oystersteel and white gold), balances elegance and technical sophistication.

Investment Appeal:

  • Rolex’s most complicated movement

  • Stainless steel and white gold construction

  • Practical annual calendar function

  • High demand with limited availability

👉 View the Rolex Sky-Dweller 336934

5. Rolex Explorer II 226570 - The Ultimate Adventure Watch

The Explorer II 226570 continues to gain recognition as a durable and versatile Rolex timepiece. Featuring a 42mm case, a fixed 24-hour bezel, and an independent GMT hand, this model is perfect for travelers and adventurers.

Investment Appeal:

  • Stainless steel sports model with GMT functionality

  • Underappreciated model with increasing collector interest

  • Larger 42mm case offers strong wrist presence

  • Great value relative to other Rolex sports watches

👉 View the Rolex Explorer II 226570

6. Rolex Day-Date 228238 - The Presidential Choice

For those looking for a statement investment piece, the Day-Date 228238 in 18k yellow gold is a classic. Known as the "President" watch, this model has been worn by world leaders, celebrities, and business moguls alike.

Investment Appeal:

  • Crafted from solid 18k gold

  • Day and date functionality

  • Iconic status and historical significance

  • Consistently retains strong resale value

👉 View the Rolex Day-Date 228238

Why Rolex Remains a Smart Investment

Rolex watches are more than just luxury timepieces—they are assets that hold and often increase in value over time. With growing demand, limited supply, and a legacy of precision and excellence, these six Rolex models stand out as the best investment options for 2025.

If you're considering adding a Rolex to your collection, be sure to explore our selection of Rolex watches and secure a timepiece that combines prestige, craftsmanship, and long-term value.

Browse our full Rolex collection here: Gamzo & Co Rolex Collection

Written by Asher Gamzo