The Most Popular Rolex Models of 2024 and Why They’re in Demand

Each year, Rolex releases or updates models that capture the attention of collectors and enthusiasts worldwide. In 2024, several Rolex models are standing out for their design, innovation, and collectibility, and they’re quickly becoming some of the most sought-after pieces in the market. Here’s a closer look at the most popular Rolex models of 2024 and what makes each of them so desirable.

1. Rolex Submariner Date (Reference 126613LB)
   The Rolex Submariner has long been one of the brand’s most iconic models, and the 2024 Submariner Date with a striking blue dial and bezel (Reference 126613LB) is no exception. This version features a blend of stainless steel and 18k yellow gold, known as Rolex’s “Rolesor” combination, which adds a refined touch to its robust design.
   
   The Submariner Date is popular for its versatile look and its impressive water resistance of up to 300 meters (1,000 feet). This model appeals to both professional divers and casual watch lovers who appreciate its durability and classic aesthetic. In 2024, the Submariner Date continues to hold high demand for its blend of luxury and functionality, making it a timeless addition to any collection.
   
   
2. Rolex Daytona (Reference 126508)
   The Rolex Daytona has been an icon of motorsport elegance, and the 2024 model in yellow gold (Reference 126508) brings an air of sophistication to this high-performance chronograph. This Daytona features a radiant champagne dial with black subdials, embodying Rolex’s mastery of elegance and functionality. The tachymeter bezel and chronograph function make it perfect for tracking speeds, honoring the Daytona’s heritage in auto racing.
   
   Collectors and enthusiasts are drawn to the Daytona 126508 for its luxurious aesthetic and exclusivity. The yellow gold case adds to its appeal as a statement piece, while the model’s association with speed and precision maintains its demand as one of Rolex’s most coveted chronographs.
   
   
3. Rolex GMT-Master II “Sprite” (Reference 126720VTNR)
   The GMT-Master II “Sprite” (Reference 126720VTNR) is a unique addition to Rolex’s 2024 lineup. Featuring a green and black Cerachrom bezel and an innovative left-handed crown, this model quickly became one of the most talked-about releases of the year. Originally designed as a pilot’s watch, the GMT-Master II allows wearers to track multiple time zones—a feature highly valued by travelers and professionals alike.
   
   The “Sprite” GMT-Master II stands out for its unconventional design and practical functionality. It’s also one of the few Rolex models aimed at left-handed wearers, which has boosted its popularity by adding a touch of exclusivity to its classic, functional appeal.
   
   
4. Rolex Explorer 40 (Reference 224270)
   Rolex’s 2024 Explorer 40 is a fresh take on a classic favorite, combining a larger case size of 40mm with the same rugged features that made the Explorer famous. Known for its minimalist design, the Explorer 40 is crafted in Oystersteel, providing durability and a sleek appearance that’s ideal for adventurers. This model’s 100-meter water resistance and shock resistance make it a reliable choice for outdoor activities.
   
   Collectors and newcomers alike appreciate the Explorer 40 for its simplicity, robustness, and heritage. The larger case size has made it especially popular this year, catering to those who prefer a bold, understated design with historical significance.
   
   
5. Rolex Yacht-Master 42 in RLX Titanium (Reference 226627)
   The Yacht-Master series has always celebrated Rolex’s close ties with the nautical world, and the 2024 Yacht-Master 42 in RLX Titanium (Reference 226627) is a standout addition. This model is built from lightweight titanium, making it extremely comfortable to wear and highly resistant to corrosion—ideal for those who enjoy sailing and water sports.
   
   The Yacht-Master 42 also features a black Cerachrom bezel and a sleek black dial, giving it a sporty yet sophisticated look. Its unique combination of RLX Titanium and water resistance up to 100 meters has made it one of the most in-demand models for enthusiasts seeking a durable yet luxurious sports watch.
   
   
6. Rolex Datejust 36 with Blue Dial (Reference 126200)
   The Datejust 36 is one of Rolex’s most versatile models, and the 2024 version with a blue sunray-finished dial (Reference 126200) is gaining attention for its vibrant yet classic look. Featuring a 36mm Oystersteel case and an elegant blue dial that catches the light beautifully, this model balances timeless sophistication with a touch of modern flair.
   
   Rolex’s Datejust has always been popular for its blend of elegance and functionality, and the blue dial option has made this model especially appealing to collectors and newcomers alike in 2024. Its color versatility, coupled with the enduring appeal of the Datejust, makes this model a must-have for those seeking a watch that’s equally suited to both formal and casual settings.

The most popular Rolex models of 2024 reflect the brand’s commitment to innovation, design, and timeless appeal. From the sport-focused Submariner Date to the elegant Datejust 36 with a striking blue dial, Rolex offers something for every collector. Whether you’re drawn to the luxurious aesthetics of the yellow-gold Daytona  or the rugged versatility of the Explorer 40, the 2024 Rolex lineup showcases the brand’s dedication to creating watches that endure in style, functionality, and value.