A Guide to Rolex Watch Maintenance: How to Keep Your Investment in Top Condition

Owning a Rolex is an investment in luxury, craftsmanship, and timeless style. However, like any high-precision instrument, a Rolex requires regular maintenance to keep it in peak condition. Proper care not only extends the lifespan of your watch but also preserves its value. Here’s a comprehensive guide to caring for your Rolex, from daily wear tips to professional servicing.

1. Daily Care Tips for Your Rolex

Regular Cleaning
Dust, dirt, and oils from daily wear can accumulate on your Rolex over time. To keep your watch looking pristine, gently clean it once a week. Use lukewarm water, a mild soap, and a soft cloth or brush to carefully wipe down the watch case, bracelet, and clasp. Make sure the crown is tightly screwed down before submerging it in water.

Avoiding Extreme Environments
Rolex watches are built to endure, but certain conditions can still impact their longevity. Avoid prolonged exposure to extreme temperatures, intense magnetic fields, or strong vibrations, as these can affect the movement or materials of the watch. If your watch is not designed for high-impact activities, remove it before engaging in sports or heavy physical tasks.

Wind Your Watch Regularly
For those who own an automatic Rolex but do not wear it daily, winding it every 48 hours helps keep the movement lubricated and functioning smoothly. This can be done by gently unscrewing the crown and rotating it clockwise about 20 times.

2. Ensuring Water Resistance

Rolex’s Oyster Case
Most modern Rolex watches are equipped with the brand’s signature Oyster case, which offers excellent water resistance. However, to maintain this feature, it’s essential to ensure the crown is always screwed down tightly after adjusting the time or date. This small step helps protect your watch from moisture and dust infiltration.

Periodic Water Resistance Tests
Water resistance can degrade over time due to changes in gaskets or seals. Rolex recommends having your watch’s water resistance checked every two years, especially if you use it for diving or swimming. A professional test will confirm the integrity of the seals, helping to avoid costly water damage.

3. Protecting Your Rolex’s Finish

Avoiding Scratches and Abrasions
Rolex cases and bracelets are made from high-quality materials like Oystersteel, gold, and platinum. However, even these durable materials can scratch. To minimize scratches, avoid wearing your Rolex in situations where it might come into contact with hard surfaces, and store it separately from other jewelry.

Using a Watch Case or Safe
If you’re not wearing your Rolex, store it in a protective case or watch safe. This helps prevent accidental scratches and keeps it safe from dust and moisture. Watch winders are also a great option for automatic Rolex models, as they keep the movement active when not in use.

4. Scheduling Regular Servicing

Rolex’s Recommended Service Interval
Rolex recommends servicing its watches approximately every 10 years, though some experts suggest a shorter interval if the watch is worn daily. During a professional service, the movement is carefully examined, lubricated, and recalibrated, while any worn parts are replaced with genuine Rolex components.

What to Expect During a Service
A Rolex service typically includes a complete overhaul of the watch movement, refinishing of the case and bracelet, and replacement of gaskets and seals. After reassembly, the watch is tested for accuracy and water resistance, ensuring it meets Rolex’s high standards. Regular servicing keeps your Rolex running accurately and helps maintain its resale value.

5. Handling Your Rolex with Care

Adjusting the Date and Time
When adjusting the date and time on your Rolex, take extra care with the crown. Avoid forcing it if it feels stiff, as this can damage the delicate internal mechanism. Be mindful of the time settings if your model has a “quickset” feature for date adjustment, as using it during certain hours could damage the movement.

Avoiding Over-Winding
If your Rolex has a manual-winding mechanism, avoid over-winding it. Most models will reach a natural stopping point after about 20 turns of the crown. Over-winding can put strain on the movement, which may lead to costly repairs.

6. Preserving the Value of Your Rolex

Keep Original Boxes and Documentation
If you plan to sell or trade your Rolex in the future, retaining the original box, warranty card, and paperwork can enhance its value. Buyers often seek out complete sets when purchasing pre-owned Rolex watches, so keeping these items safe is crucial for maximizing your investment’s potential resale value.

Consider Professional Authentication and Appraisals
If you’ve purchased a vintage or rare Rolex, professional authentication can certify its authenticity and provide an accurate valuation. An appraisal report from a trusted jeweler or Rolex dealer also helps when insuring the watch, protecting its value in case of loss or damage.


A Rolex is more than just a watch; it’s a precision instrument that deserves dedicated care. By following these maintenance tips and scheduling regular professional servicing, you can keep your Rolex in top condition and preserve its value for years to come. Whether you’re a seasoned collector or a first-time owner, treating your Rolex with care will ensure it remains a cherished piece and valuable investment.